For the upcoming winter season Coca-Cola released a new advertisement made entirely with AI. This ad has created quite a stir online with mixed reactions, most being negative. This one commercial could change the way AI is used in advertising forever.
Every year the soda company Coca-Cola releases, or re-releases a winter/holiday themed advertisement. This is something most don’t pay too much attention to but this year is different. Upon its public release people on the app X, formerly Twitter, were quick to point out that the ad appeared to be done entirely with AI. This was soon confirmed with a post made by X user Chris Barber.
Chris Barber, made a post on Nov, 15 confirming people’s speculations of AI use by the major soda brand Coca-Cola. In his post he confirmed that the “company” he works for, Silverside AI, were responsible for creating the AI ad, or at least a version of it. Digging through the replies on the post, Barber replied to one mentioning that fact the video he posted was different than the one Coca-Cola posted due to the fact that Coca-Cola commissioned multiple AI companies to make different versions of the ad.
Coca-Cola is feeding into AI use which in the long run could negatively affect the production of commercials. They not only gave money to one AI group but to several. Yes, AI is cost efficient and it does take little effort but that should not be the standard we create. No matter how good the AI looks it’s still just a computer spewing out a jumble of pictures and videos, taking away jobs from real people. Real people who get affected by losing their jobs, their income, everything they’ve worked for. These may just be commercials now but what happens when it starts becoming TV shows, or movies? Where everything you watch or consume is just AI. When will people draw the line and put a stop to the corporate greed that AI is feeding into.
Companies are going to use AI no matter what, it’s just the way the industry is going, so why bother? What will happen in five years when everything that the average person consumes is created by or with AI. Thousands of people will lose their jobs, and creativity will be dead. Now is the time to put a stop to the use of AI while we still can. AI can be helpful when used correctly, but it is being used to override humans that’s where the line needs to be drawn. AI should not be a threat to a person’s livelihood and the fact it’s getting there is concerning. It might just be a soda brand’s commercial now but what if more companies start making their commercials this way, where will that leave us.